Online Public Relations by Phillips & Young
This week the Media Book Club brings you essential reading for those of you interested in the constantly evolving world of communications. Online Public Relations by David Phillips & Philip Young provides a practical guide to Internet-mediated PR and helps navigate the confusing geography of social media sites such as Twitter, Flikr and Facebook. Both authors have a grounding in PR practice as well as in academia. Philip Young is a senior lecturer in public relations and journalism at the University of Sunderland and David Phillips is head of digital consulting at Publicasity and teaches at both the University of Gloucestershire and Escola Superior de Comunicacao Social in Portugal.
As people spend more of their time online and use a growing number of social networks the Internet is changing the way we interact with the world around us. This book goes some way towards explaining how to deploy, manage, protect and expose information online in an effective way. Absolutely essential reading for both PR graduates, existing professionals and anyone keen to utilise the web’s PR power.
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Tags: Book of the Week, David Phillips, Online Public relations, Philip Young, pr and social media, pr books, PR in practice books
18 June, 2009 at 11:38 am |
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19 June, 2009 at 8:19 am |
Thank you for such a kind comment.
Of course, both Philip and I seek views on what we have written and will be working on how the PR community can engage with the book online later this year.
30 June, 2009 at 11:18 am |
Hi David
Thanks for taking the time to read our review. It’s a great book and we thoroughly recommend it!
Do keep in touch with us regarding any developments, you can contact us at info@themediabookshop.com or call 0845 370 2323