Archive for February, 2010

BOTW: Public Journalism 2.0

24 February, 2010

Public Journalism 2.0: The Promise and Reality of a Citizen-Engaged Press

This week the Media Book Club brings you a collection of essays entitled Public Journalism 2.0 edited by Jack Rosenberry and Burton St. John, both members of the Civic & Citizen Journalism Interest Group. Released this Friday, the contributors to this book demonstrate blogging and other participatory journalism practices enabled by digital technology are not always in line with the original vision of public journalism. Featuring original research and case studies by scholars; Joyce Nip, David Ryfe, Serena Carpenter, Donica Mensing, Sue Robinson and Aaron Barlow this book would be a useful resource for anyone interested in or studying contemporary journalism practice.

Pre Order your copy of Public Journalism 2.0 and get 5% off at The Media Bookshop

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BOTW: Web Analytics by Avinash Kaushik

17 February, 2010
Web Analytics by Avinash Kaushik

Web Analytics by Avinash Kaushik

This week The Media Book Club brings you Web Analytics 2.0 by Avinash Kaushik. We used Kaushik’s earlier book as a reference guide for our own PPC and Analytics research. This new edition promises to be a useful tool for anyone faced with the web analytics challenge from online marketeers to anyone wishing to measure their web activity’s success. Kaushik is the author of the highly rated web analytics blog Occam’s Razor so he is well placed as the author of this thoroughly modern guide.

Get 15% off Web Analytics 2.0 by Avinash Kaushik at The Media Bookshop

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BOTW: Spirit Level by Richard Wilkinson and Kate Pickett

10 February, 2010

Spirit Level by Richard Wilkinson and Kate Pickett

This week we bring you one of the top ten books of the decade as chosen by the New Statesman. The Spirit Level provides an overwhealming body of evidence that suggests a more equal society benefits both the rich as well as the poor. The book demonstrates a correlation between almost every social problem and economic inequality; from life expectancy to depression levels to violence and illiteracy. Raising the question of why we so often value growth over equality.

Get 15% off Spirit Level by Richard Wilkinson and Kate Pickett at The Media Bookshop

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Where Power Lies by Lance Price

3 February, 2010

Where Power Lies by Lance Price

This week the Media Book Club brings you a look at the history of the relationship between the media and politicians from former Blair advisor Lance Price. Where Power Lies is a witty and informed analysis of this long-running battle, from Lloyd George to Gordon Brown. Price discusses the exclusive relationship between Downing Street and the media and how ‘truth’ and more importantly, the public are often left out. Includes interesting examples of how journalists as well as politicians use ‘spin’ for their own gain.

Get 15% off Where Power Lies by Lance Price at The Media Bookshop

and watch Simon & Schuster‘s interview with Lance Price below…

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