BOTW: Web Analytics by Avinash Kaushik

Web Analytics by Avinash Kaushik

This week The Media Book Club brings you Web Analytics 2.0 by Avinash Kaushik. We used Kaushik’s earlier book as a reference guide for our own PPC and Analytics research. This new edition promises to be a useful tool for anyone faced with the web analytics challenge from online marketeers to anyone wishing to measure their web activity’s success. Kaushik is the author of the highly rated web analytics blog Occam’s Razor so he is well placed as the author of this thoroughly modern guide.

Get 15% off Web Analytics 2.0 by Avinash Kaushik at The Media Bookshop

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Tags: Avinash Kaushik, web analytics

This entry was posted on 17 February, 2010 at 11:00 am and is filed under Book of the Week. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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